Jeanne Damas has a wardrobe we’d like to raid and is the type of woman who makes you believe that Paris is filled with people just like her. Given her sizeable social following, Google-friendly ‘French chic’ associations and the fact that her new label launched to rave reviews, it’s easy to convince yourself that Jeanne is just another youthful face in fashion. However, we think Miss Damas is here for the long haul. To our eye she seems authentic, she knows what works for her and since the age of 14 has enjoyed documenting her life online.
Gleaned from the life of our muse, here are five words of wisdom that every girl worth her wardrobe should consider.
Feminine dressing can be both straightforward and sensual
As the complete lesson in ‘the French way’, Jeanne both amazes and infuriates us. Her outfits aren’t rocket science, but there’s a certain allure to each ensemble. Most essentially, she always looks comfortable. She’s also our go-to girl for direction on how to dress for winter. Lately, we’ve been checking on her outfit heavy Instagram to figure out how to retain our shape, keep warm and avoid looking like a layered-up marshmallow.
Never be intimidated by a big earring
Jeanne Damas certainly isn’t. Not one to let accessories outshine her presence, Damas likes to pair super-sized jewels with understated clothing. A well-cut cashmere sweater, jeans and boots for winter or a sixties-style mini and simple tee for summer.
Be particular with your beauty regimen.
For Miss J, this always involves a deep red pout. She prefers to apply it with her fingers, mixing several hues to achieve her perfect colour. Finger application might seem like a drag, yet makes sense when considering Damas’ tendency to toe the line between effortless and considered. Her tip for girls with a longish mane: Air dry hair while applying makeup, then twist into a loose low bun to let strands style themselves while you begin the day. Undo the twist midday.
Like us, It Girls have their muses too.
Jeanne loves Isabelle Adjani in One Deadly Summer, Jane Birkin (that fringe) and the Italian actresses of the sixties. Her mother also makes the cut, as a feminine figure who was never not wearing high heels.
Sometimes, the best everyday labels actually are started by It girl-turned-designer types.
Damas’s new label Rouje is our new source for effortless (there’s that word again), affordable style. You won’t find statement pieces, jazzy one season prints or scary pricing. What you will find are silk blouses with plunging necklines, suede mini skirts, structured blazers, ribbed knit tees and a fine pair of straight leg 100% cotton jeans. They also ship worldwide. You’re welcome.
NEWSFLASH: Rouje has been so popular in the first two months of business that they’ve temporarily sold out of stock. Not to worry, we’ve been in touch and a fresh drop has been promised for the end of July. Best bet would be to sign up to Rouje’s newsletter to know when exactly this happens.
In celebration of our latest Olympia launch, we sat down with our founder and designer, Constance, on best to care for your gold plated jewellery and ensure your gilded gems are in cherishable condition for years to come.